Privacy Policy
Last updated: January 2026
This Privacy Policy explains how stephenmcintyre.co.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website. We are a UK-based affiliate website focused on non GamStop bookmakers. By using this site, you agree to the practices described below.
1. Information We Collect
We may collect the following types of information:
- Name and email address – if you contact us or subscribe to updates.
- IP address – automatically collected for security and analytics.
- Cookies – small text files stored on your device (see our Cookie Policy).
- Usage data – pages visited, time spent, referring URLs, device type, browser, and approximate location derived from your IP.
2. How We Use Information
We use the collected information for the following purposes:
- Analytics – to understand how visitors use the site and improve content.
- Affiliate tracking – to attribute referrals to partner casinos and earn commissions (cookies may track clicks and conversions).
- Site improvement – to optimise performance, usability, and security.
3. Cookie Policy
We use cookies and similar technologies. Cookies may be:
- Essential cookies – necessary for site functionality (e.g., cookie consent).
- Analytics cookies – e.g., Google Analytics, to measure traffic and behaviour.
- Affiliate tracking cookies – set by us or third-party affiliate networks to track referrals.
Opt-out options: You can control cookies via your browser settings, delete existing cookies, or use opt-out tools provided by analytics providers. Disabling affiliate cookies may affect our ability to earn commissions but will not limit your access to the site.
4. Third-Party Links
Our website contains links to external casino websites, affiliates, and other third-party services. We do not control the privacy practices of these external sites. We encourage you to review the privacy policy of every website you visit. We are not responsible for the content, cookies, or data handling of linked third parties.
5. Your Rights
Depending on your location, you may have the following rights:
- UK / EU (UK GDPR & GDPR) – right to access, rectify, erase, restrict processing, data portability, object to processing, and lodge a complaint with the ICO (UK) or your local supervisory authority.
- US residents (CCPA/CPRA where applicable) – right to know, delete, opt-out of sale/sharing, and non-discrimination. We do not sell personal information in the traditional sense, but affiliate cookies may be considered “sharing” under some state laws.
- Other jurisdictions – similar rights may apply under local law.
To exercise any of these rights, contact us using the details below.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data may be retained in aggregate form for up to 26 months. Affiliate tracking data is typically retained for the duration set by the affiliate network (often 30–90 days). Contact form emails are kept for up to 12 months unless a longer period is required.
7. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]